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神秘的原宿品牌HEIHEI the Mysterious Harajuku brand HEIHEI

2016-09-19 00:59阅读:
HEIHEI这个年轻的品牌(成立于2014年)设计师已经在原宿风格领域站稳了脚跟,在你轻松地说,”没错,是原宿风格“之前,我必须告诉你,在现如今,原宿风格已经在商业化的产品中疯狂地生长、蔓延,并且,占比还在持续增长,这使得,原宿风格的设计师很难摆脱折中主义的标签。那么,在那些”恐怖的“动物形象之外,我们来看看他们的服装是否有他们的价值吧。
HEIEHI,this young brand’s (since 2014) designer Shohei Katoh has his roots planted firmly in Harajuku. ..and before you say, “Well, of COURSE Harajuku”, let me just remind you that nowadays the ‘juku is rampant with commercialized goods and ever-rising rents that are making it difficult for eclectic designer labels to get off the ground. So beyond scary animal character, are the clothes worth their salt? Let’s see:
首先,让我们来看看时间轴吧:在Shohei Katoh完成在日本文化学院的课程、创立品牌之前,他在原宿街拍领域就非常知名。他也是TokyoFashion.com上一个特别被关注的焦点,这个图片分享博客用英文记录着日常元素风格的细微变化。他奇特的风格被街拍的男孩和女孩们追随着,为的就是学习他在风格上的改进。就算是他买的那些非日常的单品,他也会精心制作服装、迅速改变头发的长短、美瞳的颜色来搭配。可能,这次是受日本传统服饰的启发,下次就是亚洲的某种元素。无论如何,那些他一直在尝试的大胆的风格使他的追随者越来越多,最终使他的风格成为了一个品牌。
First, let’s do the time warp- before designer Shohei Katoh finished his training at Bunka Fashion School
and started HEIHEI, he was a well-known subject for street-style snaps in Harajuku. He was particularly the focus of TokyoFashion.com, the popular photo blog that chronicles all the daily nuances of Harajuku fashion in English. His singular style had the camera guys and girls scrambling to get a shot of his ever-evolving styles. And rather than merely wear items he’d bought, he painstakingly customized his clothes himself, changing up his long hair and even eye color at a clip pace. One day he would be inspired by traditional Japanese garb, and the next he’d be on Asia. In any case, it was this fearless style that got him the positive reinforcement that perhaps he sought, which was to turn his style into a brand.
他早期的系列是和Hirari Ikeda合作的,这个在原宿风格领域独一无二的拥有超级地位的原宿达人作为他的模特和缪斯,而他的野性给他带来的障碍是在入门的时候将目标定得过高。
For his early collection he collaborated with Hirari Ikeda, the extremely unique and super-power Harajuku icon to be his model and muse, and so the bar of wildness was set high from the get-go.
在他的服装中,你能找到那些孩童般的天真的涂鸦,带有彩色纽扣的大号夹克衫,以及很多与白雪公主的毒苹果有关的事物。但是在这个系列中最有趣的是像提花一样的丹宁面料,它是用两层不同颜色的面料,通过上层镂空出特定的形状制作而成的。在”HEIHEI“的眼中这只是字母形状的图案,但是它让我想起了学生时期枯燥的字母表。
For the clothes, you’ll find innocent childlike doodles, oversized jackets with colorful buttons, and lots of references to the poisoned apple from Snow White. But the most interesting thing in the collection is the unique “jaquard-like” denim, which is two layers of denim in different colors, with the top layer essentially melted away to leave any shape. In HEIHEI’s case it’s a pattern of the alphabet in bubble letters (reminds me of my soggy Alphabits cereal).
追随年轻的品牌和那些老牌一样有趣(甚至更加有趣)。能量在每一个系列中增长,视觉效果具有冲击。看看那些像Vetements或者Hood By Air,他们确实没有多大的变化······当然HEIHEI是原宿风格,因此很具商业性,也更加难以把握。
Young brands are just as much fun (or even more fun) to follow as big-name veterans. The energy parlayed into the collections and the visuals is palpable. Looking at labels like Vetements, or Hood By Air, it really isn’t all that different…. Except of course that this is Harajuku style, and therefore still very niche and much harder to swallow.

2016-17aw lookbook “HORROR SCHOOL”

2016—17年秋冬图册 ”可怕的学校“
神秘的原宿品牌HEIHEI <wbr>the <wbr>Mysterious <wbr>Harajuku <wbr>brand <wbr>HEIHEI
神秘的原宿品牌HEIHEI <wbr>the <wbr>Mysterious <wbr>Harajuku <wbr>brand <wbr>HEIHEI
神秘的原宿品牌HEIHEI <wbr>the <wbr>Mysterious <wbr>Harajuku <wbr>brand <wbr>HEIHEI
神秘的原宿品牌HEIHEI <wbr>the <wbr>Mysterious <wbr>Harajuku <wbr>brand <wbr>HEIHEI
神秘的原宿品牌HEIHEI <wbr>the <wbr>Mysterious <wbr>Harajuku <wbr>brand <wbr>HEIHEI
神秘的原宿品牌HEIHEI <wbr>the <wbr>Mysterious <wbr>Harajuku <wbr>brand <wbr>HEIHEI
神秘的原宿品牌HEIHEI <wbr>the <wbr>Mysterious <wbr>Harajuku <wbr>brand <wbr>HEIHEI
神秘的原宿品牌HEIHEI <wbr>the <wbr>Mysterious <wbr>Harajuku <wbr>brand <wbr>HEIHEI
神秘的原宿品牌HEIHEI <wbr>the <wbr>Mysterious <wbr>Harajuku <wbr>brand <wbr>HEIHEI
神秘的原宿品牌HEIHEI <wbr>the <wbr>Mysterious <wbr>Harajuku <wbr>brand <wbr>HEIHEI
神秘的原宿品牌HEIHEI <wbr>the <wbr>Mysterious <wbr>Harajuku <wbr>brand <wbr>HEIHEI
神秘的原宿品牌HEIHEI <wbr>the <wbr>Mysterious <wbr>Harajuku <wbr>brand <wbr>HEIHEI
神秘的原宿品牌HEIHEI <wbr>the <wbr>Mysterious <wbr>Harajuku <wbr>brand <wbr>HEIHEI
神秘的原宿品牌HEIHEI <wbr>the <wbr>Mysterious <wbr>Harajuku <wbr>brand <wbr>HEIHEI
神秘的原宿品牌HEIHEI <wbr>the <wbr>Mysterious <wbr>Harajuku <wbr>brand <wbr>HEIHEI

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