延续BBC2.0：呵呵
2006-07-24 23:50阅读：
Read More: Exploding
TV, media BBC Director General Mark Thompson
announces
his big reorganization for “360-degree, multiplatform content
creation,” dismantling walls between broadcast and digital. This is
not at all unlike newspaper newsrooms merging with online
newsrooms; the media doesn’t define the content anymore. “Much of
what we call new media,” Thompson said, “is really present
media.”
Note in this chart
from
the Guardian how future media and technology — Ashley Highfield’s
domain — wraps around everything else. Note also how
they are not separate blobs for journalism on TV and journalism
online. It’s all journalism.
Here’s
how the BBC used to look.
This is a big cultural change for the BBC — and any media
organization. Different tribes are being thrown in together and
told they’d better get along to survive on the island. So Thompson
lectures
his staff:
I want to end with a different thought. New structures
can be part of the answer but we know that - no matter how pretty
they look on the chart! - they can never be a complete solution.
Behaviours and values are vital too. Some of the biggest problems
we face - the often poor and sometimes really bitter relationships
between commissioning and in-house production for instance - are
often blamed on structure but actually come down to the way we
treat and respect each other and the extent to which we’re prepared
to act as partners rather than rivals. In a converging 360 world,
this isn’t just a question of being nice, it’s a question of
survival. . . . Now [if] this doesn’t sound like your kind of
place, then it’s time for you to decide if the BBC is right for
you. People - and I include senior managers and leaders in this -
people who ignore the BBC Values and who would rather fight old
battles or just sit on their hands won’t prosper anymore. They
won’t get bonuses, they won’t get promoted, and if they won’t or
can’t change their ways, we’ll ask them to go. Life’s too short and
the challenges we face are too big for all of
that.
Give that speech in every newspaper in America.
Note that Thompson’s reorganization tackles the inward network. I
think the bigger challenge and opportunity is the outward network:
the relationship with content and creators elsewhere.
I’m including this in the Guardian column I’m writing now; so more
on this later.
