2015年12月27日
2015-12-27 15:32阅读：
2016年考研英语阅读真题
Text 4
1---There will eventually come a day when The New York
Times ceases to publish stories on newsprint. Exactly when that
day will be is a matter of debate. ”Sometime in the future,” the
paper’s publisher said back in 2010.
2---Nostalgia for ink on paper and the rustle of pages aside,
there’s plenty of incentive to ditch print. The
infrastructure required to make a physical newspaper. Readers are
migrating away from print anyway. And though print ad sales still
dwarf their online and mobile counterparts, revenue
from print is still declining.
3---Overhead may be high and circulation lower, but rushing
to eliminate its print edition would be a mistake, says BuzzFeed
CEO Jonah Peretti.
4---Peretti says the Ti
mes shouldn’t waste time getting out of the print business, but
only if they go about doing it the right way. “Figuring out a way
to accelerate that transition would make sense for them,” he said,
“but if you discontinue it, you’re going have your most loyal
customers really upset with you.”
5---Sometimes that’s worth making a change anyway. Peretti
gives the example of Netflix discontinuing its DVD-mailing service
to focus on streaming. “It was seen as blunder,” he said. The move
turned out to be foresighted. And if Peretti were in
charge at the Times? “I wouldn’t pick a year to end print,”
he said. “I would raise prices and make it into more of a legacy
product.”
6---The most loyal customers would still get the product they
favor, the idea goes, and they’d feel like they were helping
sustain the quality of something they believe in. “So if you’re
overpaying for print, you could feel like you were helping,”
Peretti said. “Then increase it at a higher rate each year and
essentially try to generate additional revenue.” In other words, if
you’re going to make, make it for the people who are already
obsessed with it. Which may be what the Times is doing
already. Getting the print edition seven days a week costs nearly
$500 a year — more than twice as much as a digital-only
subscription.
7--- “It’s a really hard thing to do and it’s a tremendous
luxury that BuzzFeed doesn’t have a legacy business,” Peretti
remarked. “But we’re going to have questions like that where we
have things we’re doing that don’t make sense and the world
changes. In those situations, it’s better to be more aggressive
than less aggressive.”
36. The New York Times is considering ending it’s print
edition partly due to
[A] the high cost of operation
[B] the pressure from its investors
[C] the complaints from its readers
[D] the increasing online and
sales
37. Peretti suggests that in face of the present situation,
The Times should
[A] seek new sources of leadership
[B] end the print sedition for good
[C] aim for efficient management
[D] make strategic adjustments
38. It can be inferred from paragraphs 5and 6 that a “legacy
product”
[A] helps restore the glory of former times
[B] is meant for the most loyal
customers
[C] will have the cost of printing reduced
[D] expands the popularity of the paper
39. Peretti believes that in a changing world
[A] legacy businesses are becoming out dated
[B] cautiousness facilitates problem-solving
[C] aggressiveness better meets
challenges
[D] traditional luxuries can stay unaffected
40. which of the following would be the best title of the
text?
[A] Cherish the Newspapers Still in Your
Hand
[B] Shift to Online Newspapers All at
Once
[C] Make Your print Newspapers a Luxury Good
[D] Keep Your Newspapers Forever in Fashion
