新产品发布类New Product新闻稿写作模板及要点（英文版）
2013-09-21 23:49阅读：
怎样撰写一篇标准的企业英文新闻稿？您对此是不是心存纠结？当没有正确的新闻模板，纵使有再多好的新闻点，可能也无法突出重点顺畅表达。如何正确的撰写一篇英文稿件以引起媒体和受众关注，达到更有效的传播呢？
新闻稿标题 [COMPANY] Releases [PRODUCT NAME] to [PRODUCT FUNCTION]
（新闻稿标题有公司名、产品名，以及主要产品功能等元素，不仅主题明确，也有助于SEO）
典型新闻稿举例：
（1）
Wondershare Unveils Powersketch iPhone App; Turns Any
Image Into A Sketch Masterpiece – Free for 5
Days
（2）
Adfonic Brings Rich Media Mobile Ads to the Mass
Market
正文
BEIJING, Feb. 23, 2012 /PRNewswire-Asia/ — [COMPANY NAME], a leader
in [INDUST
RY], has unveiled [NEW PRODUCT], a [PRODUCT
DESCRIPTION].（开头必定是新闻要素。）
[PRODUCT DETAILS] （对产品详细信息的介绍）
[QUOTE FROM CORPORATE EXECUTIVE]
（公司管理人员对产品的介绍或说明，作为引语，让读者能更具体的了解产品）
[MORE INFORMATION ABOUT PRODUCT] （给出更多的产品相关信息，加深对产品的认知）
[COMPANY BOILER] （对公司的一些必要介绍，加强消费者对产品的信心）
[CONTACT DETAILS] （联系方式，必不可少）
............................................................................................................................................................................
Example I:
Wondershare Unveils Powersketch iPhone
App; Turns Any Image Into
A Sketch Masterpiece - Free
for 5 Days!
SAN FRANCISCO, Feb. 16, 2012
/PRNewswire-Asia/ -- Wondershare
Software Co., Ltd., a
world-class software developer of
multimedia, business productivity, and
system utility applications, today
announced the availability of
its new PowerSketch iPhone app,
which can capture an image
using the iPhone's camera, or
convert an existing image from
the camera roll or PowerCam
gallery into an artist's
sketch.
With cool sketch effects
including Picture-in-Picture (PiP),
rice paper, shadow, comic, and
wash-out; PowerSketch gives users
a unique palate of sketch
effects that can transform
ordinary images (or videos) into
works of art. Anyone who
has ever appreciated an artist's
sketch on a piece of
paper will be thrilled they
can now apply this creative
effect on images taken by
their iPhone, iPod Touch, or
even iPad2. PowerSketch can also
take images using the
forward-facing camera (if equipped)
for capturing that perfect
self-portrait and creating a
sketch from it.
PowerSketch is an ideal companion
to PowerCam; the super-popular
photography app; which has
accumulated more than 4 Million
downloads since its introduction
in December 2011. PowerCam's
critical success is due to
its unique filters which can
be previewed live before taking
the shot, and are applied
to still images & video
instantly; no more Photo-shopping
after the fact. PowerCam and
PowerSketch both offer instant
sharing of images & video
on popular sharing & social
sites including Facebook, Twitter,
YouTube, Flickr, Tumblr and
others.
Price & Availability
PowerSketch is immediately available
for FREE download from February
16th through February 20th and
then$0.99 thereafter from the
Apple iTunes App Store.
PowerSketch is compatible
with the iPhone, 4th gen
iPod touch and iPad
2.
About Wondershare
Wondershare Software Co., Ltd.,
an IDG invested company, is
an innovative software developer
dedicated to delivering the very
best in software products and
services to the worldwide
consumer and business market
segments. Headquartered in Shenzhen,
China, Wondershare has branch
offices in the United States,
Germanyand Japan. Wondershare has
been named to Deloitte
Technology Fast 500 Asia Pacific
in 2009 and 2010. For
more information about Wondershare
and its products, please visit
http://www.wondershare.com.
Wondershare is a registered
trademark of Wondershare Software
Co. Ltd. Other names may
be trademarks of their
respective owners.
Example II:
Adfonic Brings Rich Media Mobile
Ads to the Mass
Market
SINGAPORE, Feb. 16, 2012
/PRNewswire-Asia/ --
Service offers advertisers monthly
access to over 10 billion
rich media enabled ad requests
from mobile websites and
apps
Global mobile advertising marketplace
Adfonic, today announces the
availability of its new rich
media offering, enabling advertisers
and agencies to plan and
buy rich media campaigns on
a global scale.
The newly available high-impact
ad formats create a more
powerful user experience and
facilitate a deeper level of
consumer engagement, with greater
opportunities for interaction between
brands and consumers. Advertisers
booking rich media campaigns
with Adfonic gain access to
over 10 billion monthly rich
media enabled ad requests
worldwide.
Adfonic has partnered with the
major third party rich media
vendors, including Celtra, Crisp
Wireless, Phluant Mobile and
Medialets, to support a wide
variety of rich media ad
formats including expandable banners,
interstitials and video.
Adfonic has also established a
new creative services team to
assist advertisers in designing
and building compelling rich
media experiences. This team
works with advertisers to create
and manage rich media campaigns
from brief to deployment.
Rich media is transforming the
power of mobile as an
advertising medium with dynamic,
captivating ad formats that
enable the consumer to tap
on a banner and interact
with the branded ad content.
These new ads highlight the
features of a product or
service via endless potential
executions such as in-banner
videos, image carousels, custom
animations or in-app
games.
Paul Childs, Chief Marketing
Officer, Adfonic commented: 'Mobile
rich media ads are unique
in their capacity to combine
the engagement levels traditionally
associated with TV ads with
the interactivity of touchscreen
devices. Add to that average
click through rates which are
often above one percent (roughly
double the average seen on
standard mobile banners) and the
ability to run campaigns across
a vast array of global
mobile inventory at scale, and
you have a hugely compelling
proposition. We are already
seeing high demand from
advertisers and agencies.'
Adfonic's new rich media service
is based on the Internet
Advertising Bureau's MRAID standards
and is interoperable with the
highest number of publisher and
advertiser design formats. By
combining rich media distribution
with Adfonic's wide array of
targeting capabilities advertisers can
ensure that returns for large
scale rich media campaigns are
fully optimised across a global
inventory of mobile websites and
apps.
To see demonstrations of rich
media ads in action, join
Adfonic at Mobile World Congress
in Barcelona from 27 February
to 1 March in the App
Planet (Hall 7), stand
#7A96.
About Adfonic:
Global mobile advertising marketplace,
Adfonic, enables advertisers to
bid for display advertising
space on mobile sites and
applications to extend their
reach and drive results, and
publishers to maximise the
earning potential of their
mobile traffic. Adfonic runs an
average of over 4000 campaigns
a month for clients including
Samsung, Warner Bros. eBay and
McDonalds.
TEMPLATE
[COMPANY] Releases [PRODUCT NAME]
to [PRODUCT FUNCTION]
BEIJING, Feb. 16, 2012
/PRNewswire-Asia/ -- [COMPANY NAME],
a leader in [INDUSTRY], has
unveiled [NEW PRODUCT], a
[PRODUCT DESCRIPTION].
[PRODUCT DETAILS]
[QUOTE FROM CORPORATE
EXECUTIVE]
[MORE INFORMATION ABOUT
PRODUCT]
[COMPANY BOILER]
CONTACT DETAILS]
来源：美通社
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