设计Design : 维基百科，自由的百科全书

2012-10-12 22:02阅读：

http://blog.sina.cn/dpool/blog/u/2102737845

设计

维基百科，自由的百科全书

设计主题首页
所谓设计，即“设想和计划，设想是目的，计划是过程安排”，通常指有目标和计划的创作行为、活动。原意是“设置摆放其元素，并计量评估其效用”，现代通常指预先描绘出工作结果的样式、结构及形貌，通常要绘制图样。设计现在在服饰、建筑、

工程项目、产品开发以及艺术等领域起着重要的作用。

[编辑]简述

最简单的关于设计的定义、就是一种“有目的的创作行为”. 同时设计的过程是要经历情报的收集及分析.再将不同的情报筑起一件作品.故设计又可以叫作[情报的建筑].
然而设计也是一种职业。例如在电影业中有场景设计一职。而由设计这个字沿伸出来有相当多的理论和议题，以设计为职业的社会环境通常就叫做设计界。
设计界因欧美国家发展理论历史悠久，故设计史和设计艺术学相关理论，常以欧美的工业设计，建筑设计为两大主流。
由于设计行为一般都解释为有明确目标的，因此在近代将与设计意涵相反的创作，称为乱数、随机等等。
在西方，大型的设计系统，往往以Architecture建筑来称呼。这边指的建筑并非具体的建筑学、而是一种抽象的形容。

[编辑]设计的种类

设计的种类相当多种，下面列出历史较久、较广为人知的设计种类。更多的设计种类请参看设计下面的目录。

[编辑]系统极大的种类

环境设计 Environmental Design

- 建筑设计 Architecture Design
- 室内设计 Interior & Space Design
- 展示设计 Display Design
- 公共艺术设计 Public Art Design
- 景观设计 Landscape Design
- 舞台设计 Stage Design

工业设计Industrial Design
- 计算机自动设计 Computer-Automated Design （CAutoD)
- 家具设计 Furniture Design
- 交通工具设计 Transportation Design
- 产品设计 Product Design
- 软件设计 Software design
- 文具礼品设计 Stationery Design
- 玩具设计 Toy Design
- 系统设计 System Design

视觉传达设计Visual Design
- 广告设计 Advertisement Design；经常只以广告代称。
- 包装设计 Package Design
- 插画设计 Illustration Design
- 动画设计 Animation Design
- 网页设计 Web Design

流行时尚设计 Trend Design
- 剧装设计 |Cosmetics Design
- 服装设计 fashion Design
- 珠宝设计 Jewelry Design

设计理论 Design Theory

[编辑]活跃的种类

下面这两者的领域往往极为相似、然而目前沟通设计因涵盖范围极有弹性，在学术上发展的极为快速。包装设计 Package Design目前也归在这两种种类之下。

沟通设计 Communication Design 有时也称为沟通（中国大陆翻译为“传播”）艺术 Communication Arts 或是视觉传达设计（传播学界翻译为“视觉传播”）Visual communication
平面设计 Graphic Design
形象设计 VI Design

[编辑]近代兴起的种类

信息设计 Information Design
网页设计 Web Design
互动设计 Interaction Design（又称交互设计）
动画设计 Animation Design
人机接口设计 Interface Design
通用设计 Universal design(通用设计或全方位设计)

[编辑]参看

[编辑]参考文献

尹定邦.设计学概论.[M].湖南科学技术出版社.1997.
王受之.世界现代设计史.[M].新世界出版社.1995.
祝帅.“设计”的阐释焦虑.[J].美术观察.2004(1).
中国艺术家交流社区美艺村

Design is the creation of a plan or convention for the construction of an object or a system (as in architectural blueprints, engineering drawing, business process, circuit diagrams and sewing patterns).^[1] Design has different connotations in different fields (see design disciplines below). In some cases the direct construction of an object (as in pottery, engineering, management, cowboy coding andgraphic design) is also considered as design.
More formally design has been defined as follows.

(noun) a specification of an object, manifested by an agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to constraints;

(verb, transitive) to create a design, in an environment (where the designer operates)^[2]

Another definition for design is a roadmap or a strategic approach for someone to achieve a unique expectation. It defines the specifications, plans, parameters, costs, activities, processes and how and what to do within legal, political, social, environmental, safety and economic constraints in achieving that objective.^[3]
Here, a 'specification' can be manifested as either a plan or a finished product, and 'primitives' are the elements from which the design object is composed.
With such a broad denotation, there is no universal language or unifying institution for designers of all disciplines. This allows for many differing philosophies and approaches toward the subject (see Philosophies and studies of design, below).
The person designing is called a designer, which is also a term used for people who work professionally in one of the various design areas, usually also specifying which area is being dealt with (such as a fashion designer, concept designer or web designer). A designer's sequence of activities is called a design process. The scientific study of design is called design science.^[4]^[5]^[6]
Designing often necessitates considering the aesthetic, functional, economic and sociopolitical dimensions of both the design object and design process. It may involve considerable research, thought, modeling, interactive adjustment, and re-design.^[7] Meanwhile, diverse kinds of objects may be designed, including clothing,graphical user interfaces, skyscrapers, corporate identities, business processes and even methods of designing.^[8]

[hide]

[edit]Design as a process

Substantial disagreement exists concerning how designers in many fields, whether amateur or professional, alone or in teams, produce designs. Dorst and Dijkhuis argued that 'there are many ways of describing design processes' and discussed 'two basic and fundamentally different ways',^[9] both of which have several names. The prevailing view has been called 'The Rational Model',^[10] 'Technical Problem Solving'^[11] and 'The Reason-Centric Perspective'.^[12] The alternative view has been called 'Reflection-in-Action',^[11] 'co-evolution'^[13] and 'The Action-Centric Perspective'.^[12]

[edit]The Rational Model

The Rational Model was independently developed by Simon^[14] and Pahl and Beitz.^[15] It posits that:

designers attempt to optimize a design candidate for known constraints and objectives,
the design process is plan-driven,
the design process is understood in terms of a discrete sequence of stages.

The Rational Model is based on a rationalist philosophy^[10] and underlies the Waterfall Model,^[16] Systems Development Life Cycle^[17] and much of the engineering design literature.^[18] According to the rationalist philosophy, design is informed by research and knowledge in a predictable and controlled manner. Technical rationality is at the center of the process.^[7]

[edit]Example sequence of stages

Typical stages consistent with The Rational Model include the following.

Pre-production design
- Design brief or Parti pris – an early (often the beginning) statement of design goals
- Analysis – analysis of current design goals
- Research – investigating similar design solutions in the field or related topics
- Specification – specifying requirements of a design solution for a product (product design specification)^[19] or service.
- Problem solving – conceptualizing and documenting design solutions
- Presentation – presenting design solutions
Design during production
- Development – continuation and improvement of a designed solution
- Testing – in situ testing a designed solution
Post-production design feedback for future designs
- Implementation – introducing the designed solution into the environment
- Evaluation and conclusion – summary of process and results, including constructive criticism and suggestions for future improvements
Redesign – any or all stages in the design process repeated (with corrections made) at any time before, during, or after production.

Each stage has many associated best practices.^[20]

[edit]Criticism of The Rational Model

The Rational Model has been widely criticized on two primary grounds

Designers do not work this way – extensive empirical evidence has demonstrated that designers do not act as the rational model suggests.^[21]
Unrealistic assumptions – goals are often unknown when a design project begins, and the requirements and constraints continue to change.^[22]

[edit]The Action-Centric Model

The Action-Centric Perspective is a label given to a collection of interrelated concepts, which are antithetical to The Rational Model.^[12] It posits that:

designers use creativity and emotion to generate design candidates,
the design process is improvised,
no universal sequence of stages is apparent – analysis, design and implementation are contemporary and inextricably linked^[12]

The Action-Centric Perspective is a based on an empiricist philosophy and broadly consistent with the Agile approach^[23] and amethodical development.^[24] Substantial empirical evidence supports the veracity of this perspective in describing the actions of real designers.^[21] Like the Rational Model, the Action-Centric model sees design as informed by research and knowledge. However, research and knowledge are brought into the design process through the judgment and common sense of designers – by designers 'thinking on their feet' – more than through the predictable and controlled process stipulated by the Rational Model. Designers' context-dependent experience and professional judgment take center stage more than technical rationality.^[7]

[edit]Descriptions of design activities

At least two views of design activity are consistent with the Action-Centric Perspective. Both involve three basic activities.
In the Reflection-in-Action paradigm, designers alternate between 'framing,' 'making moves,' and 'evaluate moves.' 'Framing' refers to conceptualizing the problem, i.e., defining goals and objectives. A 'move' is a tentative design decision. The evaluation process may lead to further moves in the design.^[11]
In the Sensemaking-Coevolution-Implementation Framework, designers alternate between its three titular activities. Sensemaking includes both framing and evaluating moves. Implementation is the process of constructing the design object. Coevolution is 'the process where the design agent simultaneously refines its mental picture of the design object based on its mental picture of the context, and vice versa.'^[25]

[edit]Criticism of the Action-Centric Perspective

As this perspective is relatively new, it has not yet encountered much criticism. One possible criticism is that it is less intuitive than The Rational Model.

[edit]Design disciplines

[edit]Philosophies and studies of design

There are countless philosophies for guiding design as the design values and its accompanying aspects within modern design vary, both between different schools of thought and among practicing designers.^[27] Design philosophies are usually for determining design goals. A design goal may range from solving the least significant individual problem of the smallest element, to the mostholistic influential utopian goals. Design goals are usually for guiding design. However, conflicts over immediate and minor goals may lead to questioning the purpose of design, perhaps to set better long term or ultimate goals.

[edit]Philosophies for guiding design

Design philosophies are fundamental guiding principles that dictate how a designer approaches his/her practice. Reflections on material culture and environmental concerns (Sustainable design) can guide a design philosophy. One example is the First Things First manifesto which was launched within the graphic design community and states 'We propose a reversal of priorities in favor of more useful, lasting and democratic forms of communication – a mindshift away from product marketing and toward the exploration and production of a new kind of meaning. The scope of debate is shrinking; it must expand. Consumerism is running uncontested; it must be challenged by other perspectives expressed, in part, through the visual languages and resources of design.'^[28]
In The Sciences of the Artificial by polymath Herbert A. Simon the author asserts design to be a meta-discipline of all professions. 'Engineers are not the only professional designers. Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. The intellectual activity that produces material artifacts is no different fundamentally from the one that prescribes remedies for a sick patient or the one that devises a new sales plan for a company or a social welfare policy for a state. Design, so construed, is the core of all professional training; it is the principal mark that distinguishes the professions from the sciences. Schools of engineering, as well as schools of architecture, business, education, law, and medicine, are all centrally concerned with the process of design.'^[29]

[edit]Approaches to design

A design approach is a general philosophy that may or may not include a guide for specific methods. Some are to guide the overall goal of the design. Other approaches are to guide the tendencies of the designer. A combination of approaches may be used if they don't conflict.
Some popular approaches include:

KISS principle, (Keep it Simple Stupid), which strives to eliminate unnecessary complications.
There is more than one way to do it (TIMTOWTDI), a philosophy to allow multiple methods of doing the same thing.
Use-centered design, which focuses on the goals and tasks associated with the use of the artifact, rather than focusing on the end user.
User-centered design, which focuses on the needs, wants, and limitations of the end user of the designed artifact.
Critical design uses designed artifacts as an embodied critique or commentary on existing values, morals, and practices in a culture.
Transgenerational design, the practice of making products and environments compatible with those physical and sensory impairments associated with human aging and which limit major activities of daily living.

[edit]Methods of designing

Main article: Design methods
Design Methods is a broad area that focuses on:

Exploring possibilities and constraints by focusing critical thinking skills to research and define problem spaces for existing products or services—or the creation of new categories; (see alsoBrainstorming)
Redefining the specifications of design solutions which can lead to better guidelines for traditional design activities (graphic, industrial, architectural, etc.);
Managing the process of exploring, defining, creating artifacts continually over time
Prototyping possible scenarios, or solutions that incrementally or significantly improve the inherited situation
Trendspotting; understanding the trend process.

[edit]Terminology

The word 'design' is often considered ambiguous, as it is applied differently in a varying contexts.

The new terminal at Barajas airport in Madrid, Spain

[edit]Design and art

Today the term design is widely associated with the Applied arts as initiated by Raymond Loewy and teachings at the Bauhaus and Ulm School of Design (HfG Ulm) in Germany during the 20th Century.
The boundaries between art and design are blurred, largely due to a range of applications both for the term 'art' and the term 'design'. Applied arts has been used as an umbrella term to define fields of industrial design, graphic design, fashion design, etc. The term 'decorative arts' is a traditional term used in historical discourses to describe craft objects, and also sits within the umbrella of Applied arts. In graphic arts (2D image making that ranges from photography to illustration) the distinction is often made between fine art and commercial art, based on the context within which the work is produced and how it is traded.
To a degree, some methods for creating work, such as employing intuition, are shared across the disciplines within the Applied arts and Fine art. Mark Getlein suggests the principles of design are 'almost instinctive', 'built-in', 'natural', and part of 'our sense of 'rightness'.'^[30] However, the intended application and context of the resulting works will vary greatly.

A drawing for a booster engine for steam locomotives. Engineering is applied to design, with emphasis on function and the utilization of mathematics and science.

[edit]Design and engineering

In engineering, design is a component of the engineering process. Many overlapping methods and processes can be seen when comparing Product design, Industrial design and Engineering. The American Heritage Dictionary defines design as: 'To conceive or fashion in the mind; invent,' and 'To formulate a plan', and defines engineering as: 'The application of scientific and mathematical principles to practical ends such as the design, manufacture, and operation of efficient and economical structures, machines, processes, and systems.'.^[31]^[32] Both are forms of problem-solving with a defined distinction being the application of 'scientific and mathematical principles'. The increasingly scientific focus of engineering in practice, however, has raised the importance of new more 'human-centered' fields of design.^[33] How much science is applied in a design is a question of what is considered 'science'. Along with the question of what is considered science, there is social science versus natural science. Scientists at Xerox PARC made the distinction of design versus engineering at 'moving minds' versus 'moving atoms'.

Jonathan Ive has received several awards for his design ofApple Inc. products like this MacBook. In some design fields,personal computers are also used for both design and production

[edit]Design and production

The relationship between design and production is one of planning and executing. In theory, the plan should anticipate and compensate for potential problems in the execution process. Design involves problem-solving and creativity. In contrast, production involves a routine or pre-planned process. A design may also be a mere plan that does not include a production or engineering process, although a working knowledge of such processes is usually expected of designers. In some cases, it may be unnecessary and/or impractical to expect a designer with a broad multidisciplinary knowledge required for such designs to also have a detailedspecialized knowledge of how to produce the product.
Design and production are intertwined in many creative professional careers, meaning problem-solving is part of execution and the reverse. As the cost of rearrangement increases, the need for separating design from production increases as well. For example, a high-budget project, such as a skyscraper, requires separating (design) architecture from (production) construction. A Low-budget project, such as a locally printed office party invitation flyer, can be rearranged and printed dozens of times at the low cost of a few sheets of paper, a few drops of ink, and less than one hour's pay of a desktop publisher.
This is not to say that production never involves problem-solving or creativity, nor that design always involves creativity. Designs are rarely perfect and are sometimes repetitive. The imperfection of a design may task a production position (e.g. production artist, construction worker) with utilizing creativity or problem-solving skills to compensate for what was overlooked in the design process. Likewise, a design may be a simple repetition (copy) of a known preexisting solution, requiring minimal, if any, creativity or problem-solving skills from the designer.

An example of a business workflow process using Business Process Modeling Notation.

[edit]Process design

'Process design' (in contrast to 'design process' mentioned above) refers to the planning of routine steps of a process aside from the expected result. Processes (in general) are treated as a product of design, not the method of design. The term originated with the industrial designing of chemical processes. With the increasing complexities of the information age, consultants and executives have found the term useful to describe the design of business processes as well as manufacturing processes.

[edit]Footnotes

^ Dictionary meanings in the Cambridge Dictionary of American English, at Dictionary.com (esp. meanings 1–5 and 7–8) and atAskOxford (esp. verbs).
^ Ralph, P. and Wand, Y. (2009). A proposal for a formal definition of the design concept. In Lyytinen, K., Loucopoulos, P., Mylopoulos, J., and Robinson, W., editors, Design Requirements Workshop (LNBIP 14), pp. 103–136. Springer-Verlag, p. 109 doi:10.1007/978-3-540-92966-6_6.
^ Don Kumaragamage, Y. (2011). Design Manual Vol 1
^ Simon (1996)
^ Alexander, C. (1964) Notes on the Synthesis of Form, Harvard University Press.
^ Eekels, J. (2000). 'On the Fundamentals of Engineering Design Science: The Geography of Engineering Design Science, Part 1'. Journal of Engineering Design 11 (4): 377–397.doi:10.1080/09544820010000962.
^ ^a ^b ^c Inge Mette Kirkeby (2011). 'Transferable Knowledge'.Architectural Research Quarterly 15 (1): 9–14.
^ Brinkkemper, S. (1996). 'Method engineering: engineering of information systems development methods and tools'. Information and Software Technology 38 (4): 275–280. doi:10.1016/0950-5849(95)01059-9.
^ Dorst and Dijkhuis 1995, p. 261
^ ^a ^b Brooks 2010
^ ^a ^b ^c Schön 1983
^ ^a ^b ^c ^d Ralph 2010
^ Dorst and Cross 2001
^ Newell and Simon 1972; Simon 1969
^ Pahl and Beitz 1996
^ Royce 1970
^ Bourque and Dupuis 2004
^ Pahl et al. 2007
^ Cross, N., 2006. T211 Design and Designing: Block 2, p. 99. Milton Keynes: The Open University.
^ Ullman, David G. (2009) The Mechanical Design Process, Mc Graw Hill, 4th edition ISBN 0-07-297574-1
^ ^a ^b Cross et al. 1992; Ralph 2010; Schön 1983
^ Brooks 2010; McCracken and Jackson 1982
^ Beck et al. 2001
^ Truex et al. 2000
^ Ralph 2010, p. 67
^ Headquarters, Department of the Army (May 2012). ADRP 5-0: The Operations Process. Washington D.C.: United States Army. pp. 2-4 to 2-11.
^ Holm, Ivar (2006). Ideas and Beliefs in Architecture and Industrial design: How attitudes, orientations and underlying assumptions shape the built environment. Oslo School of Architecture and Design. ISBN 82-547-0174-1.
^ First Things First 2000 a design manifesto. manifesto published jointly by 33 signatories in: Adbusters, the AIGA journal, Blueprint, Emigre, Eye, Form, Items fall 1999/spring 2000
^ Simon (1996), p. 111.
^ Mark Getlein, Living With Art, 8th ed. (New York: 2008) 121.
^ American Psychological Association (APA): design. The American Heritage Dictionary of the English Language, Fourth Edition. Retrieved January 10, 2007
^ American Psychological Association (APA): engineering. The American Heritage Dictionary of the English Language, Fourth Edition. Retrieved January 10, 2007
^ Faste 2001

[edit]Bibliography

Look up design in Wiktionary, the free dictionary.

Wikiquote has a collection of quotations related to: Design

Wikimedia Commons has media related to: Design

Beck, K., Beedle, M., van Bennekum, A., Cockburn, A., Cunningham, W., Fowler, M., Grenning, J., Highsmith, J., Hunt, A., Jeffries, R., Kern, J., Marick, B., Martin, R.C., Mellor, S., Schwaber, K., Sutherland, J., and Thomas, D. Manifesto for agile software development, 2001.
Bourque, P., and Dupuis, R. (eds.) Guide to the software engineering body of knowledge (SWEBOK). IEEE Computer Society Press, 2004 ISBN 0-7695-2330-7.
Brooks, F.P. The design of design: Essays from a computer scientist, Addison-Wesley Professional, 2010 ISBN 0-201-36298-8.
Cross, N., Dorst, K., and Roozenburg, N. Research in design thinking, Delft University Press, Delft, 1992 ISBN 90-6275-796-0.
Dorst, K., and Cross, N. (2001). 'Creativity in the design process: Co-evolution of problem-solution'. Design Studies 22 (2): 425–437.doi:10.1016/0142-694X(94)00012-3.
Dorst, K., and Dijkhuis, J. 'Comparing paradigms for describing design activity,' Design Studies (16:2) 1995, pp 261–274.
Faste, R. (2001). 'The Human Challenge in Engineering Design'. International Journal of Engineering Education 17 (4–5): 327–331.
McCracken, D.D., and Jackson, M.A. (1982). 'Life cycle concept considered harmful'. SIGSOFT Software Engineering Notes 7 (2): 29–32. doi:10.1145/1005937.1005943.
Newell, A., and Simon, H. Human problem solving, Prentice-Hall, Inc., 1972.
Pahl, G., and Beitz, W. Engineering design: A systematic approach, Springer-Verlag, London, 1996 ISBN 3-540-19917-9.
Pahl, G., Beitz, W., Feldhusen, J., and Grote, K.-H. Engineering design: A systematic approach, (3rd ed.), Springer-Verlag, 2007 ISBN 1-84628-318-3.
Pirkl, James J. Transgenerational Design: Products for an Aging Population, Van Nostrand Reinhold, New York, NY, USA, 1994 ISBN 0-442-01065-6.
Ralph, P. 'Comparing two software design process theories,' International Conference on Design Science Research in Information Systems and Technology (DESRIST 2010), Springer, St. Gallen, Switzerland, 2010, pp. 139–153.
Royce, W.W. 'Managing the development of large software systems: Concepts and techniques,' Proceedings of Wescon, 1970.
Schön, D.A. The reflective practitioner: How professionals think in action, Basic Books, USA, 1983.
Simon, H.A. The sciences of the artificial, MIT Press, Cambridge, MA, USA, 1996 ISBN 0-262-69191-4.
Truex, D., Baskerville, R., and Travis, J. (2000). 'Amethodical systems development: The deferred meaning of systems development methods'. Accounting, Management and Information Technologies 10 (1): 53–79. doi:10.1016/S0959-8022(99)00009-0.

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