华威大学WMG学院-服务管理和设计硕士
2018-12-11 20:00阅读：
MSc Service Management and Design（SMD）
Full time 1 Year
Programme Description
In today’s complex business environment, where so much of global
GDP is now service related, service science is both an exciting and
crucial area in which businesses must increase their expertise to
stay ahead.
在当今复杂的商业环境中，全球GDP的大部分都与服务相关，服务科学既是令人兴奋又关键的领域，企业必须提高专业知识才能保持领先地位。
Our Masters degree in Service Management and Design is designed for
graduates who are outward looking, forward thinking and interested
in designing businesses for the future.
我们的服务管理与设计硕士学位是专门为那些具有远见卓识、前瞻性和对未来商业设计感兴趣的毕业生设计的。
Fundamentally, the course will demystify what creates excellent
service. You will learn the tools and techniques to confidently
design the service system
s needed to work well with your customer, and to ensure the best
outcomes are achieved. You’ll learn to structure a service
organisation and look at excellence in service from a variety of
international sector perspectives.
从根本上讲，这门课程将揭开创造卓越服务的神秘面纱。您将学习工具和技术，以自信地设计与客户良好工作所需的服务系统，并确保实现最佳结果。您将学习如何构建服务组织，并从各种国际部门的角度来看待卓越的服务。
Our Service Systems research group has been working alongside
leading companies and organisations such as MOOG, IBM, Rolls-Royce,
British Airways, and the NHS, to actively shape research and
teaching in this area. In engineering companies for example, there
has been a fundamental shift from product-centric to
service-centric thinking, whereby in order to stay competitive, a
key question in any business is ‘what is my customer trying to
achieve?’
我们的服务系统研究小组一直与领先的公司和组织，如MOOG，IBM，劳斯莱斯，英国航空公司，以及NHS合作，积极塑造这一领域的研究和教学。例如，在工程公司中，从以产品为中心到以服务为中心的思维方式已经发生了根本的转变，为了保持竞争力，在任何业务中，一个关键问题是“我的客户试图实现什么？”’
This course will review operationally how you go about using
techniques to design service experience, lead change and drive
business transformation. It will show you how you go about building
reputation, relationships, and brand with your customer. It will
help you make sense of big data, and the use of technology to
effectively support service delivery.
本课程将回顾如何操作性地使用技术来设计服务体验、领导变更和驱动业务转换。它将向你展示如何与客户建立声誉、关系和品牌。它将帮助您理解大数据，以及使用技术来有效地支持服务交付。
Programme Structure
Course modules
You'll be required to take the following modules as part of this
MSc programme:
必修课
Service Design and Delivery
Leading Change
Business Model Generation
Reputation and Relationship Management
Service Support Technologies
Financial Analysis and Control Systems
Elective modules 选修课程
You will need to choose three elective modules from the full module
list, which should be chosen to supplement your course modules
above. Elective modules are subject to availability and
restrictions apply.
Please note: the list relates to modules available in 2018/19
academic year, and should be regarded as an illustrative guide to
modules available in future years.
You are required to pass nine modules in total for this MSc
course.
需要通过9门课程
Project 项目
Your project is worth 50% of your final grade and supports you in
developing your personal research skills. 占最后学分的50%
You are expected to devote an appropriate portion of your time and
intellectual effort to the project during the course i.e.
approximately 900 hours or 6 months study.
Academic Requirements
In order to meet our academic entry requirement, you should have
obtained the minimum of a UK second class honours degree (or
equivalent) in a variety of disciplines.
为了满足我们的入学要求，您应该已经获得了英国各学科二等荣誉学位（或同等学历）的最低限度。
SMD is designed for graduates who are outward looking, forward
thinking and interested in designing businesses for the future. It
is appropriate for students from all academic backgrounds, who have
a broad perspective and understanding that interdisciplinary work
is essential for effective service business.
SMD是专门为那些具有远见卓识、前瞻性和对未来商业设计感兴趣的毕业生设计的。它适合于来自所有学术背景的学生，他们具有广阔的视野和理解，跨学科的工作对于有效的服务业务是必不可少的。
English Language Requirements
IELTS (International English Language Testing System)
6.5 (no less than 6.0 in any element)
雅思成绩：6.5 单项不低于6.0
English test result (if applicable) - this can be submitted after
you have an offer.
Fees and cost
Tuition fees per year 2019/20
UK/EU: £14,115 full-time
International: £25,870 full-time
Please note:
These fees apply to students commencing study in the academic year
2019-20 only. Fees for new starters are reviewed annually.
2019-2020年学费 学费每年都有调整
