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Power Dimension

2011-05-13 10:47阅读：

http://blog.sina.cn/dpool/blog/u/1259026262

May 12, 2011
In office

Who is Power Dimension?
It is a name I gave to the agency I set up some 18 months ago. It is supposed to mean providing the power to create new dimensions for brand communication. At the moment, we have 22 team members. Our office locates at the Tianyuangang Office Tower, nearby the north 3rd ring road.

What does Power Dimension do?
Our client is BMW. We handle their corporate, product & technology PR covering BMW and MINI brand. Although it is a new agency, the longest serving members of the team has collectively worked for this client for more than 50 years. I have personally handled this account since April 1996, non-stop. So far, we exclusively work for BMW.

What is special about us?
Our people are brothers and sisters. We have a very good corporate culture even though the company is young.

What is our future?
We will remain one of the most experienced
and most professional PR agencies in the automotive sector. We have no ambition to go public or sell stakes to any big agencies. We want freedom - financially and spiritually.

What is our professional view on PR?
PR is to form or change attitude by providing facts and figures as well as interpretation of these facts and figures, in whatever format either written materials, event experience or just an exchange of viewpoints at dinner table.

What is our view on qualification of PR professional?
At the end, it is all about the capability of convincing another person or organization. We need knowledge, viewpoints,insights and utlimately skills for sharing these. A PR professional must have very good common sense. With common sense, we put ourselves in the shoes of others and speak their interest instead of ours.

What is my personal dream?
I wish one day I could become a consultant for a presidential election campaign.
















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