Reintermediation in E-commerce
2011-05-16 15:46阅读：
Compare to commerce in real world, E-commerce has much more
convinces. For instance, if we open up a shop on tabao.com, we save
a large amount of money for renting the house and the fee of
electricity. We can also operate the orders online wherever we have
access to the Internet. Moreover, the ads travel faster and wilder
via the Internet. We can send message to friend and let them chat
our good with other friends. They can easily get the link to our
shop. Whenever I have new products in shop, I can put a status in
my social network, which attracts more customers.
However, most importantly, E-commerce changes the traditional
supply chain from producers to consumers. For instance, there is
the wholesalers, distributers and retailers in-between the
producers to the consumers. They may add up the price of products.
The whole process waste time, so that the shop cannot catch up with
the tendency and fashion. This may also cause low attraction of one
shop, especially clothing shop
. However, E-commerce kills these annoying sections. There is no
longer distributers and many retailers. Products go directly to
customers. All we need to do is check the goods list, click one and
leave an address.
Nevertheless, some companies argue that they still need
reintermediation. Maybe they are small shopkeepers, it will be time
and money consuming to deal with every single orders. Another
advantage will be it is easier for shops that just open up to get
more access to consumers, if they put on their shop information
onto some big and famous shopping website. Small shopkeepers take
use of the big rage of audience and attention of big commercial
website to spread their fame. Just like, now Fengguo is popular
among individual hand craft makers. It is the first brand who rents
small boxes for hand craft makers to sale their works. So, Fengguo
shop has many different types of products, which grabs nearly every
attention to our society. If a girl goes there with her BF. She
buys dolls and his BF may also buys comic toys. The average selling
ratio would improve significantly. This principle works in same way
in E-commerce.
One famous example is M18.com. It is a big online female shopping
website. At the beginning, it is called euromoda, for it is the
only clothing brand selling. 4 or 5 years later, this online
shopping website changes its name to M18.com. There are many
different brand available. M18.com acts like a platform for small
brands finding their consumers. See the following examples for
pictures from M18.com.
The bottom two lines of links are the way to each brands.
These is the list of best selling brands.
All in all, it is vital for small shopkeepers to find a wild-known
platform to spread their brands and products. It saves time and
money.
That is it!
Lala
