程阳：Camelot 2009 Annual Report
2009-12-12 04:07阅读：
程阳：Camelot 2009 Annual
Report
Camelot records best sales performance in a decade and
completes largest lottery upgrade in the world as it builds an even
better and brighter National Lottery - and delivers even more money
for the Good Causes
National Lottery operator Camelot Group plc (public limited
company ) today publishes its Annual Report for 2008/9 – a
year in which the company achieved its best sales performance in 10
year
s, delivered even more money for the Good Causes and successfully
completed the largest lottery upgrade of its kind in the world in
preparation for the start of the third National Lottery
Licence.
The Report confirms that, despite the complex process of
transition to the new Licence and a challenging retail environment,
Camelot succeeded in growing annual National Lottery sales in the
year to 31 March 2009 to £5,149.1 million – an increase of £182.8
million (3.6%) on the previous year’s figure of £4,966.3 million.
This performance underlines how Camelot has bucked the trend of
lotteries worldwide which traditionally experience a dip in sales
during periods of transition.
The rise in sales helped Camelot to increase annual returns
to the Good Causes by a further £25.8 million on the previous year,
from £1,351.8 million to £1,377.6 million1 – taking the total
raised for the Good Causes by The National Lottery since launch
past the £23 billion mark and the number of individual grants to
over 325,000 to date.
As part of the pivotal role The National Lottery is playing
in funding the London 2012 Olympic Games and Paralympic Games,
Camelot is committed to raising £750 million from the sale of
specially-designated games as part of the lottery’s overall funding
package for the Games of £2.2 billion. Strong sales of London 2012
- designated games ensured fundraising for the Games remains well
on target, with more than £400 million of this £750 million target
from designated games already paid to the Olympic Lottery
Distribution Fund.
The Report also highlights the sheer scale of work carried
out by Camelot during the year to ensure that The National Lottery
was in the best possible shape for the start of the third lottery
Licence period on 1 February 2009. As part of its commitment to
building an even better and brighter National Lottery, Camelot
devoted over one million people hours to complete the largest – and
fastest – lottery upgrade of its kind in the world within the
agreed timescales.
This work involved introducing state-of-the-art technology
and networks designed to further enhance The National Lottery
in-store experience for players, enabling them to be served faster
and more easily. Camelot completely replaced the entire network of
National Lottery terminals and introduced new touch-screen models,
cutting-edge media screens and printers. It also installed a brand
new communications network, connecting over 27,500 retailers to an
upgraded gaming system and designed to be even more reliable,
faster and able to cope with all of the enhancements that are
planned for The National Lottery to 2019.
Although the third Licence is still in its early days,
Camelot has already launched the new, next-generation National
Lottery website – offering players exciting new games, including
The National Lottery's first 3D instant win games, as well as a
host of new functions including a Game Selector tool, dedicated
results checker and opt-in alerts service.
Camelot has also announced a major enhancement, which
launches next month, to its EuroMillions mega-jackpot game – with
the addition of a new, must-be-won 'Millionaire Raffle' which will
create a guaranteed UK million-pound winner every week. In
addition, Camelot has been working on a number of other plans to
offer National Lottery players in the third Licence an even wider
range of exciting games, including, subject to approval by its
regulator, the National Lottery Commission (NLC), a pioneering
World Lottery Draw, involving lotteries from around the world and
expected to offer amazing multi-million pound jackpots. Camelot is
currently in discussions with potential partners worldwide, with
the World Lottery Draw expected to launch with the first raft of
partners in 2012.
Camelot's success in meeting and exceeding stretching targets
for sales, returns to the Good Causes and profitability – as well
as fulfilling the demanding transition requirements set by the NLC
– meant that all employees in the company’s performance-related
scheme were eligible for a bonus payment. As with all other
remuneration, incentive arrangements aimed at attracting and
retaining staff are paid out of retained profits for
shareholders.
As a result of the company's exceptional performance in
2008/09, including recording the best sales figures for a decade,
Chief Executive Dianne Thompson’s pay package, including base
salary, pension contributions and bonus, rose from £965,000 to
£1,069,000. In addition, Dianne received a one-off retention bonus
of £792,000 after leading the company’s successful transition to
the third Licence on time and within budget.
Camelot’s success in growing sales of both draw-based and non
draw-based games across all platforms – including retail,
interactive and subscriptions – underlines the success of the
company’s long-term strategy for growth, which is based on offering
players a regularly-refreshed range of games and innovative new
ways to play. This strategy has now delivered an 11.6% increase in
ticket sales over the past five years and has enabled Camelot to
maintain The National Lottery’s position as one of the world’s most
successful lotteries.
However, the company's commitment to raising as much money as
possible for the Good Causes in a socially responsible way means
that, despite being the sixth largest lottery in the world in terms
of sales, it is just 66th in the world in terms of per capita spend
– with player spend at around £3 a week each.
The Report goes on to detail Camelot’s performance in 2008/9
against challenging performance targets. Despite the planned
upgrade work necessary to transform The National Lottery in-store
and online in preparation for the third Licence, terminal sales
availability, a key performance indicator monitored by the NLC, was
99.94% in retail outlets (against a target of 99.5%) and 99.62%
online (against a target of 99.0%).
Nigel Railton, Finance and Operations Director of Camelot,
said: 'This Annual Report details an incredibly busy but highly
successful landmark year for both Camelot and The National Lottery.
I'm delighted to report that, despite the demands of preparing for
the new Licence and the significant challenges in the wider market,
Camelot has delivered the best National Lottery sales performance
in a decade and returned even more money to the Good Causes,
benefiting projects and communities the length and breadth of the
UK.
“The fact that we completed the largest National Lottery
upgrade of its kind in record time is testament to the tremendous
amount of work behind the scenes to make sure that The National
Lottery remains in excellent health as we enter this exciting new
Licence period. However, despite our record of creating around four
million winners a week, more than 2,300 millionaires since launch
and delivering £25 million-plus for the Good Causes every week, we
will not be resting on our laurels.
'Our players have helped The National Lottery become the
national institution that it is – and they will continue to remain
at the heart of everything we do as we look to build an even better
and brighter National Lottery over the next 10 years.'
Sir Peter Middleton, Chairman of Camelot, said: 'Our Report
confirms a highly impressive set of results and achievements,
underlining Camelot's position as one of the most cost-efficient
and responsible lottery operators in the world. As we enter our
third Licence period ready to build on the successes of our first
two, we are strongly placed to deliver our plans for the next
lottery Licence period. Credit is due to the whole team at Camelot
for their support, dedication and professionalism for this
outstanding achievement.'
http://www.camelotgroup.co.uk/annualreport2009/index.html
Notes to Editors:
Camelot Group plc is the licensed operator of The National
Lottery® and is committed to raising money for the Good Causes
designated by Parliament. Camelot is not responsible for
distributing or awarding these funds.
To date, over £23 billion has been raised for the Good Causes
by The National Lottery, and more than 325,000 individual awards
have been made across the UK – the biggest programme of civic and
social regeneration since the 19th Century. The National Lottery
has given away over £35 billion in prizes and created more than
2,300 millionaires or multi-millionaires since launch in
1994.
Camelot runs the most cost-efficient lottery in Europe, with
around 4% of total revenue spent on operating costs. In the period
up to March 2010, around 28% of total National Lottery revenue is
expected to go to the Good Causes. Over the course of the third
Licence, over 50% of total National Lottery revenue is expected to
be paid to winners in prizes, while 12% of total revenue is
expected to be paid to the Government in Lottery Duty. Depending on
performance, total profits across the course of the Licence will
range from 0.3% to a maximum of 0.5% of total revenue.
Camelot is committed to the highest standards in player
protection and social responsibility in both the retail and
interactive environments. The National Lottery website and Play By
Text services have been accredited by GamCare, the UK’s national
centre for information, advice and practical help regarding the
social impact of gambling – while Camelot’s approach to game
design, test purchasing and retailer vigilance campaigns ensures
player protection at retail. Camelot has been listed for the second
year running in the Platinum category by Business In The Community
for its overall Corporate Responsibility achievements, the highest
category possible within the index.
For further information on Camelot, The National Lottery and
its games, please visit the following websites: www.camelotgroup.co.uk
and www.national-lottery.co.uk.
Players of all National Lottery games must be aged 16 or
over. Game Rules and Procedures apply.
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